At UI Studios, we pride ourselves on keeping up to date with the latest web design trends and technologies. The passion we have is what drives our design process and ensures all the websites that we create are of the highest quality. We want our clients to have the latest and greatest in regards to their website and we are constantly thinking about the future trends to ensure your website won’t look outdated in the years to come.

As an industry that was born from creativity, each year brings excitement with new trends that change the way the internet looks for the better. Technology such as virtual reality, voice user interfaces, and facial recognition have become mainstream so expect to see clean, simple designs that make use of these impressive resources. As 2018 comes into view, we’ll look at some of the current trends, followed by our predictions for what 2018 has in stock for the future of design.

Mobile viewing as a priority

According to Statista, “In 2016, 43.6 percent of all website traffic worldwide was generated through mobile phones, up from 35.1 percent in the previous year.” The importance of mobile-friendly websites has been increasing every year and that trend doesn’t seem to be slowing down. In the first half of 2018, Google has announced it will be rolling out a Mobile First Index, which means if your website is mobile friendly, you’ll be seen higher in the search results.

Full-Screen Video

The old age saying “a picture paints a thousand words” is very true, but we can argue that videos do that tenfold. A moving image will automatically capture the viewer’s attention. Using video within web design is far from new, but it is a versatile medium, regularly used for marketing, storytelling and giving off a modern twist as opposed to traditional photography, which encourages greater levels of engagement.


Gradients aren’t new but will certainly be making an appearance in this year’s web design trends. The most popular is still the 2 tone gradient. The gradient type is completely up to you; it can be linear or radial, Both are awesome and make a powerful twist to the standard image overlay or background.


Web browsers handle animations a lot better than they have in the past. Animations used to be distracting but 2018 will bring in subtle, effective animation to highlight and enhance user experience. Expect to see a lot of scroll triggered animations and animated logos/icons.


Everyone loves beautifully placed typography, it’s hard not too. It is known for being able to create personality, express emotion and set an atmosphere. As technology continues to develop, brands are expected to push the limits of typography further than ever before. Users should expect to see cleaner, hand-rendered typography that works hand in hand with parallax and scrolling web pages.

Chat Bots

According to Business Insider, Messaging apps have surpassed social media networks in terms of monthly active users. Chatbots don’t only understand commands, but they also understand language and will get smarter by having more conversations with people.

77% of people with texting capabilities are millennials and it is rumored that we have a more positive perception of a company that offers a text capability as a contact means.

Companies are currently beginning to incorporate chatbots on their social media accounts and applications, an example of this would be Starbucks’ chatbot allows you to place an order through their app and the chatbot will let you know when your drink is ready and the total cost. Expect to see this technology widened out to websites in 2018.

Vivid Colours

2018 is definitely the year for brands to start stepping out their comfort zone colour wise. In the past, brands have tended to stick with web safe colours, although as technology advances, we predict the reproduction of super-rich colours. The use of bolder colours in design will actively attract the user’s attention. Expect to see brands be creative with colour according to their identity, startups, in particular, will utilize vibrance in the hope of gaining more attention.

Broken Layouts

We’re confident that in 2018, we will see a lot of developments in both asymmetrical and ‘broken’ web designs. Although brands may stick to the traditional grid-based structures to organise and display content, we anticipate an increase in experimental layouts as brands seek to create experiences that set them apart.

The broken layout trend allows for more creativity in website design and can help create focal points. Designers are stepping out their comfort zone for the better with this trend, the standard boxy websites are a thing of the past and can limit creativity.


So there we have it, the design trends to watch out for in 2018. Whilst there are thousands of ‘trends’ in this creative industry, it is hard to pinpoint the most important ones. We really believe the ones listed in this blog post will be the main trends that shine in 2018. If you are looking to roll out a redesign this year, be sure to contact the UI Studios team.