The days have passed where websites could appear number one on Google by simply spamming links and keywords on pages to make them rank. As Google has aged it’s demanded more and more from websites in terms of relevancy. This makes perfect sense as Google’s overall aim is to provide a user with the most relevant results possible for what he/she is searching. So what does a website need to achieve to be classed as relevant?
This may seem basic but the two biggest Google ranking factors for websites are Links & Content.
As mentioned above it’s no longer the number of links that matter, instead the focus is on how relevant each link is. Google uses links almost like clues and looks at link anchor text which is reflective of the content on the corresponding page. An example of a relevant link and anchor text would be something like this: “Worlds Biggest Elephant” linking to the website http://www.worlds-biggest-elephant.com. Search engines also take into account the domain URL and the source page when determining the relevancy of a link.
Google loves content and refresh of content. Blogs, News or Article pages are perfect for a content refresh as (when updated properly) they add pages of content to a website on a regular basis. Ideally, every website page should contain a minimum of 500 words as extensive text content is rewarded over minimal content. An example of a great, relevant article would be titled “How to make bakery-style bread at home” and published on http://www.the-brilliant-bakery.com. To maximise an articles exposure it’s best to write about something people are searching for, put your self in your target audience’s shoes, what would interest them and get them sharing your article? Content doesn’t just refer to blog and news posts, however, it’s also referring to the static pages on your website e.g Home, Services pages etc. If a page is lacking text content, try adding a couple of short paragraphs of text to it. It’s incredible what some simple text expansion will do to benefit a pages SEO ranking.