We’re now in the final chapter of the decade and looking back and seeing how the internet has changed in the past 10 years is incredible. We’ve seen the introduction of AR, VR, AI and the reign of mobile technology. All this new technology is exciting but we feel one of the biggest changes is in the way websites are designed and the constantly changing web trends.
Predicting web design trends is always a topic for debate. Get them right and you’ll be praised for being ahead of the time but get it wrong and you’ll be met with a lot of “I Told You So’s”.
It’s more important than ever for companies to utilize the latest trends as they are helping us connect with users like never before. If your website isn’t up to par to the forever advancing technological world, your ROI will suffer.
With that in mind, let’s go over our predictions for the web trends this year.
Over the past year, we have noticed that angular elements are being used in conjunction with bright, bold colours across landing pages in multiple industries. An unconventional approach to the usual straight lines helps break up a website and bring in a futurist look if used correctly.
I particularly like the way Stripe has used angular elements to break up the white/light grey background that is used on the website.
Out of the Grid Design
We’ve seen a rise of elements floating outside of their grids and utilizing more open space in designs. With the use of animations and parallax effects, this new design trend can give an engaging effect on the site and allow visitors to view the information and imagery in a more imaginative way.
Big, Bold Menus
Menus utilizing a hamburger style menu that expand when clicked are becoming common in the industry but a trend that is emerging is the use of bold fonts. Web Designers are beginning to use this to make bold statements using fewer elements while still giving a pleasant user experience.
Intuitive Scroll Transitions
One of my most favoured trends is removing the scrolling ability from a website and instead featuring intuitive transitions to go through pages. This trend is very good at creating immersive storytelling experiences that keep users engaged.
NourishEats website is the perfect example of how this element can be used.
3D Flat Design
Three-dimensional renderings are giving flat design a much-needed update. The mash-up of realistic mock-ups and flat interfaces are visually interesting and showing up all over the web.
Many designers are starting to call this trend “deep flat design” but we think it is a natural evolution of flat design.
In our 2018 Web Design Trends blog post, we mentioned the upcoming gradient trend, we expect this to continue growing in 2019.
Gradients are a multiple colour trend that works on almost every type of design. They add a fun burst to any design but are most commonly featured in projects that tend to lack on imagery.
In 2019 we expect to see gradients being paired with primarily bright colour choices rather than just being used as an image overlay tool.
Designers in the past have shied away from including animation on the mobile designs of a website but there’s a growing trend of including them now.
While video on mobile is still finicky, particularly for iPhone users as they don’t tend to render video on websites well, the use of timed animations is slowly growing in popularity.
WIth the percentage of mobile website viewings raising each year, it’s only right that you put priority into designing for these devices.
Adobe’s “Running on Experience” web page includes modern animation that looks brilliant when viewed on both desktop and mobile devices.
Engaging with users on a website is the key to keeping them on the site. With the advances of UI over the past few years, the growing trend of interactive features on websites is booming.
One particular example I found was by Sonoma Valley Museum of Art and allows users to finish and submit sentences by using their cursor to draw the answer.
To sum it up, these are some of the web design trends that we expect to see alot of in 2019. In simpler terms, web design is leaning towards mobile-first design, with simplistic yet bold typography, vibrant colors and gradients and use of interactive UI. In the end, these will all work together to create an impact to an already impressive and intuitive overall visual aesthetic.