When you build a website for your company or business, you want people to do more than just visit the site. You need them to purchase your product, contact you and schedule an appointment, sign up for your newsletter, or start following you on social media. These 7 helpful tips can turn website visitors into moneymakers – people who will do business and engage with your company.
1.Keep It Simple
Animations! Flash! Boom! Pow! Zap! The days of “look what I can do!” websites are over. Today, customers like a clean, web design that’s easy to navigate. Simply talk about what you’re offering, tell your story, and explain how customers can contact you or place an order. That’s all you need.
2. Use Large Font Sizes
Don’t make website visitors squint and search out important information. Instead, tell your potential customers what you want them to know in big, bold letters. Titles and headlines should be large and as straightforward as possible. For body text, use lettering that’s 18 points or larger. Work on having larger letters and fewer words and you’ll be heading in the right design direction.
3. Get Rid of SideBars
Another way to keep it simple? Ditch the website sidebar. Sure, they’re useful for displaying additional ways to navigate the site, as well as signup forms and other things you’d like people to see (and fill out). In reality, though, they visually overwhelm website visitors, increasing the chance that they’ll move on more quickly.
Instead of sidebars, focus on the page content itself. This will help direct readers’ attention where you’d like it to be, rather than sending them spinning in six different directions at once.
4. Don’t “Feed” Your Customers
Remember when every website had a section that displayed their social media feeds? There’s a reason we say “remember when,” here, because including social media feeds on your website is a thing of the past. In fact, it makes a website seem extremely outdated. Include social media buttons and let visitors seek you out on Twitter if they see fit.
5.Ignore Mobile Users at Your Peril
So your website looks stunning when it’s opened on a high-definition, 15-inch laptop screen. Its eye-catching background animation and user-friendliness make it a joy to navigate and you’re sure it’s going to be a hit with everyone who clicks on it.
What about those who tap on it with their thumbs? That’s right – are you forgetting about smartphone and tablet users? In 2015, ComScore did a Digital Future in Focus Study, revealing that 31% of traffic to the top 10 busiest websites came from mobile devices. Assuming that those numbers have risen since then, if your site isn’t mobile-friendly, you’ll be missing out on over one third of your potential customers. Not to mention that Google has also updated to favor mobile friendly websites over non mobile friendly ones, making a good mobile site design an essential SEO ranking factor.
6. Don’t Make Your Contact Info an Easter Egg Hunt
We’ve all experienced it. You want to get in touch with a company to ask a question but you can’t…seem…to…find…ANY….contact information! You originally wanted to e-mail them, but now you’re even willing to speak to someone live on the phone, but after meandering through their entire site, the only thing you know for sure is that they’re located in Cambridge, UK. The lack of contact info seems sketchy, so you finally decide to move on to a competitor.
Don’t let this be your site! Perhaps you don’t want to put a phone number front and center, but at least make it easy for customer to reach you via a contact form.
7. Use Professional Photos to Present an Authentic Image
In some places on your site, high-quality stock photos are helpful to add a bit of pizazz. Stock images are not a good idea on the parts of your site where you talk about your company. If it’s obvious that you’re using fake photos when describing your team, it will make your company seem unprofessional and untrustworthy.
If your goal is to earn customers, it’s worth the investment to book a professional photographer and invite them into your office to take some shots or catch your team in action.
The common thread running through all of these tips? Simplicity. Make it easy for customers to understand what you do or sell. Make it easy for them to view your site on any device. Make it easy for them to contact you. When you view things from a website visitor’s perspective, you stand a greater chance of turning them from just a visitor into a loyal customer.