A website is the forefront of a brand and business, and with everyone searching online for products and services a website acts as a shop window. Most of the time the first point of contact between you and a potential customer is through your website whether you’ve been found on Google or been recommended by someone. This is why web design for maximum lead conversion is so important. Think of it as the first impression your making on potential customers, the website just does the talking for you. So how do you know if your website is making that ever so important first impression? Here are some of the converting factors you should take into account when analysing your current website or building a new one:
Engaging – Is your website engaging and does it encourage the user to scroll down the page and explore the website? It shouldn’t take a user any more than three mouse clicks to get to where they want to go on your website.
Relevant – Is your content relevant? When people land on your home page are they seeing exactly what they are looking for?
Appealing – When users land on your website do they think “WOW this website is really clear and easy to use”? Is your content split up into readable sections? How does your design compare to your competitors? Are you using enough imagery?
Fast Loading – If you’ve read any of my previous articles you’ll know I always bang on about load speed. This is a really overlooked converting factor. Does your website take a long time to load? Is navigating through your website a painfully slow process? If so you’ll be losing potential customers to competitor websites.
If your website doesn’t follow the above points then its time for a redesign. We live in an age where everyone searches for products and services online so make sure your website is leaving a good lasting impression!